The Science Behind PH360

The science behind Ph360


The Science – An Overview

ph360 stands for Personal Health 360 and is the first-ever lifestyle program that gives you customised, simple and practical insights for scientifically-proven health and happiness.

Decades of research have already gone into creating the HealthTypes and ph360 but that is only the beginning. The ph360 algorithms are constantly being updated with proven, evidence-based research to ensure the most accurate calculations and recommendations are available, completely personalised to each member.

ph360 uses complex algorithms developed by researchers to translate the distinct relationship between your body’s measurements and physical traits to its physical functions, hormone secretions, metabolism, and lifestyle preferences.

ph360 uses anthropometry (scientific assessment of your body’s measurements), family history, and assessment of your lifestyle and environment to determine your phenotypic and epigenetic profile.

ph360TM pulls data from many sciences and technologies, integrating ancient wisdom and cutting edge discoveries.

A Broad Overview of the Basic Sciences in ph360TM


Anthropometry, literally translated as “measurement of the human body”, was born as an independent science in the mid-1800s and is still used regularly in current health and medical practice. Commonly known anthropometric measurements include waist, hip, height and weight, leading to calculations of body composition such as BMI. These measurements and calculations assess the phenotype to determine risk of particular diseases and the function of certain metabolic processes. Furthermore, there are a large number of anthropometric markers that assess internal function of the body with validity, yet are not commonly used in routine practice. These include, among others, the measurements of the wrist, neck, hand length, ankle and foot. The size and shape of specific parts of the body give insight into development, genetics and current function.

With today’s advancement in biometric testing (bloods, saliva, genetics etc) we are able to observe strong correlations between anthropometric measurements and:

  • predisposition of disease risk
  • hormonal balance/dominance, and;
  • genetic traits.

When these anthropometric measures and the ratios between them are analyzed as a whole, we are able to understand the body in terms of systems biology (the science that studies how all the systems are linked). This information tells us about the stability of your body and the dynamic elements of your health.


“Chrono” refers to time and “biology” refers to the study of life. Chronobiology thus denotes a lifestyle according to specific changes in time, like the day/night cycle, which are innate to your body. Human beings have 2 types of internal clocks that set the preferred pace for our biological rhythms. These clocks subconsciously tell you when to eat, sleep, regulate temperature, produce hormones, and even move your body.

The first internal timekeeper, known as the Central clock, is related to the light/dark cycle. Through the activity in your suprachiasmatic nucleus found in your hypothalamus, your body aligns with the earth’s rotation around the sun to stay on a regular 24-hour cycle.

The second timekeeper, the Peripheral Clocks, are found in each of the tissues within your body, e.g. digestive organs, pancreas, muscles, adrenals, kidneys, etc. Ideally, these timekeepers prefer your tissues to operate in a certain way at a certain time. For example, your digestive organs may work best resting at a certain time of day or night. When your lifestyle does not allow your tissues to function as they prefer, you Peripheral Clocks try to adapt, however this adaptation can be a stressor to the optimal function of your tissues, organs and systems, creating a phenomenon called dyssynchrony.

Chronobiological dyssynchrony, commonly researched with shift workers, has been related to significantly higher levels of metabolic syndrome, cancer, heart disease and premature death.

Research shows that the Central and Peripheral Clocks within individuals differ so it is important for each individual to understand the time that is best for them to eat, sleep and move in order to find the greatest synchrony with their system.


Endocrinology is the study of the physiology and pathology of endocrine glands. Endocrine glands produce hormones that sustain metabolism, control sexual secondary characteristics, regulate temperature, influence behavior, personality, and mood, and have many other physiological functions. Of all organs in the body, the endocrine glands are among the most important in influencing body shape, tissue quality, mood and behavior.

It is important to note that there is a natural variation between individuals when it comes to basal or active levels of different hormones. This variance makes a significant difference to many aspects of human development and function and is commonly observed between the sexes and with ageing but it also a common occurrence in people of the same age and gender. Certain hormones will promote greater height, others are associated with the predisposition for angry or nurturing personalities, while others will dramatically change the ability to absorb and utilize nutrients or to dictate the response to exercise.

Understanding hormone balance and dominance is essential to understand the pathophysiology of a condition and your current state of health and, in addition, how that may alter the management of that condition compared to another individual with the same diagnosis but differing hormone levels.


Embryology refers to the developmental biology that takes place throughout the full life spectrum – from “pre-womb to tomb”.  It offers specific insight into the physiological development of the human body, and the links between various organs, systems and functions. Though there are many epigenetic factors that influence human development, by understanding your specific physiology, we can better understand the extent to which your phenotype can be influenced and which epigenetic factors may be most impactful. It is currently known that the environment around the embryo in utero is highly influential of growth and development outcomes that last into adult body function and behavior.

Ancestry & Genetic Lineage

Genetic lineage is a significant determinant of the ideal environment and lifestyle, and subsequent defense systems, for your health. For example, an individual with a genetic history from England who is currently living in Australia will be more prone to sunburn and diseases common to a hot environment. As we learn more about dominant and recessive genes, morphisms and evolution of genetic material over time, and predispositions that exist according to genotype and environment, we further grasp the notion that your genetic code is simply a blueprint but does not in and of itself determine your future.


Neuropsychology is the study of how the brain influences your cognitive functions and behaviors. The connection between the brain and behavior was well documented by Hippocrates, the father of modern medicine, who viewed the brain as the compass or the main directional system for the body.

Today we have the ability to measure the activity of specific areas of the brain and relate this activity to various cognitive functions and behaviors. Some of this is determined by the dominant hormones, the differing predominance in use of the functional areas of the brain as measured by EEG, and neurotransmitters in the brain’s chemistry. Risk taking behavior, optimism and pessimism are all able to be predicted from the increased EEG activity in certain areas of the brain. In addition, when cognitive activity is measured by fMRI, correlations between the brain activity associated with vegetarian eating and a more nurturing affect can be seen. These and the many other findings looking at functional brain assessments allow us to understand personality traits, and how personality state can change for different people.


Phenotypology is the study of the exterior display of your genetic expression. Your genes, when influenced by epigenetic factors, express and create your body as it is today. Your body on the outside is a direct reflection of the way your genes are expressed. This is what we call your phenotype: the physical representation of your gene expression.

At any given point in time your lifestyle, environment, food and activity all influence your phenotype and give a clear indication of how your genes are expressed. An individual’s physical traits and characteristics offer deep insight into the health or dysfunction of the body. Body shape, height, and weight, waist and hip can be reliable indicators of certain metabolic tendencies and propensity for developing various illnesses; signs in your body, such as cracked lips, can be related to vitamin B1 deficiency; the length of your index ring finger is related to sex hormone dominance.

Understanding the associated deficiencies or dysfunctions for these physical signs provides valuable information in evaluating your current state of health.


Semeiotics studies signs and symptoms of the human body to correctly identify, collate and interpret, through diagnostics, the origin of simple or complex diseases. It can also identify the patterns of individual normality of heart rate, cholesterol, and perspiration for example, and therefore recognize patterns that may be pathologic for that individual. For example, low heart rate could indicate bradycardia in one patient and normal heart function in another. Semeiotics can offer great insight into deficiencies or dysfunctions in man


Any organism requires a specific environment to survive and to thrive. Geomedicine focuses on the influence of geographic location and environment on individual health and wellness. This is evident in how the environment affects the skin color of a population over many generations. In this case, the sun, or lack thereof, acts as a master control for genes, producing more dark skin pigment when living at locations with more sun exposure and less skin pigment when living at locations with less sun exposure. Your location in the world, the seasons and even the local temperature all play a very important role in health.

Molecular Biology

Molecular biology is the study of the molecular underpinnings of replication, transcription, translation and cell function. It is a branch of science that investigates biological activity at the molecular level, particularly the interactions between various systems of a cell and the structure, function and regulation of proteins and nucleic acids essential to life. It overlaps with biochemistry and genetics with particular focus on DNA, RNA and protein biosynthesis.

In more recent years, there has been a strong shift in interest from DNA to RNA, whose functions range from serving as a temporary working copy of DNA to actual structural and enzymatic functions, as well as it being a functional and structural part of the translation apparatus – the coding, decoding, regulating and expression of genes. Epigenetic changes represent an active field of study within molecular biology.


Epigenetics is the science of how genes are expressed and changed over time, whether throughout a lifetime or passed on through generations. Each human cell contains DNA and is therefore like an encyclopedia full of information. However, not all information is activated at once. Some codes lie dormant until it’s time for them to activate, like the changes we may see during the natural aging process. Others may lie dormant until something specific activates them, as is the case with certain genetic conditions. Others may lie dormant forever because they were never triggered at all. Thanks to this emerging science, we are coming to an increasing understanding of how genes work, and that they can be activated or deactivated based on epigenetic changes due to lifestyle and environmental triggers like diet, exercise, pollution, sleep, stress and more.

Lifestyle Medicine

Lifestyle Medicine studies the best methods to create the optimal environment for the body to live and thrive. Its aim is to return the body to homeostasis by altering the lifestyle and environmental factors that influence gene expression. Nutrigenomics and exposomics are two of a number of sciences that form Lifestyle Medicine. Nutrigenomics concerns how nutrients affect the expression of our genes.

We know that certain diets can trigger genes of inflammation, while others can reduce inflammation, optimize methylation and glycation, and improve overall bodily function. The emerging science of exposomics is delving deeply into the subject of how the environment and the partial introduction of it into our body in the form of food, air, and water can influence cells and biological pathways to health or disease. An individual’s exposure is considered to begin before birth and includes variable exposures from the physical environment and workplace over their lifetime. The fact that only about 1-5% of disease is accounted for by genetics and the rest by lifestyle and environment, coupled with evidence that in utero and early childhood lifestyle and environmental exposures influence risk for disease later in life substantiate Lifestyle Medicine as a significant field in present and future medicine.


Ayurveda, or Ayurvedic Medicine, is a Sanskrit word for life-knowledge. Literally defined, it is the compilation of the word “ayur” meaning “life” and “veda”, meaning “to know through experience”. In Ayurveda, the most important factor in determining pathology is how healthy and able a person is of defending themselves from any internal or external pathogens. Over thousands of years and countless experiments, Ayurveda grew to decide that most of the weaknesses in the body are caused by toxicity. Thus, the parameter used to determine the health of the body is how pure or clean the system is. The study of toxicity and how to make the body pure was one of the key components of Ayurveda – referring not only to the body, but to both body and mind. The belief in Ayurveda was that achieving a pure mind was very important to achieving a state of internal and external coherence. In recent times, elements of Ayurveda have been validated in a modern setting, while the study of what is called Ayurgenomics is now confirming these ancient principles.

Traditional Chinese Medicine

Traditional Chinese Medicine (TCM) refers to a broad range of medical practices developed in China over a span of more than 2000 years and include herbal medicine, acupuncture, tui-na, qi-gong and dietary therapy. TCM is an ancient way of conceptualizing and applying medical concepts in a way which maintains their association to life and its manifestation. More than any other system, TCM is devoted to quantifying not only the environment and its features but also how the body responds to the environment. TCM focuses on harmony between being and environment, including the seed of a plant and its soil, the rain, water quality, drainage quality, nourishment contained in the mineral content of the soil, passages of air in the soil, amount of available air, etc. In Chinese medicine, elements of the body and environment are considered to be united and hence always influencing one another. Similar to Ayurveda, ancient practices used in TCM have been confirmed using modern research and assessment methods.


Please refer to the ph360, science page online for more information, references and scientific evidence associated with ph360 and Shae.